Responsibility and Transparency
Transparency is a core principle for us. When selecting our products and partners, we aim to present information about materials and certifications as traceably as possible. Which materials and certifications actually apply depends on the specific product.
Here are our responses to these common misconceptions about the fashion industry and sustainability:
The textile supply chain is long, complex, and hard to trace
Textile supply chains can be complex. That's why transparency is a core principle for us. When selecting our products and partners, we aim to present information about materials and certifications as traceably as possible. We work with long-standing partners and take into account the available information on materials, manufacturers, and certifications when selecting products.
Sustainability means constantly balancing environment, society, and economy
The term “sustainability” is used in different ways. That's why we want to show as concretely as possible what we look for when selecting our products. This includes traceable materials and the product-specific certifications that apply in each case. Which criteria actually apply to a product depends on the product, material, manufacturer, and the relevant certification.
Is “green consumption” the solution?
We want to support purchasing decisions with product information that is as concrete as possible. That's why we provide information on materials and, where applicable, product-specific certifications. We also pay attention to quality when selecting our products. Specific material and certification details can be found on the relevant product page.
What can voluntary commitments achieve — and where are their limits?
For our product selection, we orient ourselves on traceable criteria. Depending on the product and material, these include organic cotton as well as product-specific certifications such as GOTS, OCS, or GRS. Not every product meets the same criteria; we indicate which ones apply on a per-product basis.
Our Criteria for Carefully Selected Fashion
The following criteria are properties and standards we consider when selecting our products and brands. Not every product meets all criteria at the same time – which ones apply depends on the specific product, material, manufacturer, and the underlying certifications.
Materials with a Traceable Origin
Organic cotton comes from controlled organic farming, where the use of certain synthetic pesticides and fertilizers is restricted or prohibited under the applicable organic farming standards.
TENCEL™ is a fiber brand from Lenzing. Depending on the product, different wood-based fibers from Lenzing are used. Which material is used for which product depends on the specific item.
Raw Materials Derived from Recycling
For some of our products, we use recycled materials such as reclaimed polyester, old cotton fibers, or upcycled fabric remnants. For GRS-certified products, the recycled content is verified under the certification standard.
Requirements for Resources, Chemicals, and Processing
For correspondingly certified products (e.g., GOTS or GRS), the respective standard sets requirements for efficient use of water and materials as well as for the use of chemicals and dyes in processing. These requirements apply to the correspondingly certified products and can vary depending on the standard.
Social Criteria in Production
When selecting our partners, we pay attention to social criteria. For correspondingly certified products, social requirements are set out under the respective certification standard — for example regarding wages, working hours, and workplace safety. The scope and exact form of these requirements can vary depending on the standard (e.g., GOTS or GRS).
Vegan
For products labeled as vegan, we avoid animal-derived materials such as wool, leather, or silk and use plant-based or recycled alternatives instead.
